Since 1957, a successful magical world with traditional roots.

Annabella was founded by Giuliano Ravizza, a medicine graduate, who decided to devote himself to his great passion: fashion. A volcanic personality with “visionary" traits, who transformed the company of his father Gilio, specialized in womenwear, focusing his energies and intuitions on the Annabella brand and the fur field.

Thanks to Founder Giuliano Ravizza’s intuition on the importance of marketing, the Annabella brand shot straight to stardom on the international scene, with fashion shows at the Teatro alla Scala in Milan, the design of “Misha”, the mink mascot of the Moscow 1980 Olympic Games and the presentation of a collection in the presence of Mrs. Breznev. The brand was an ambassador for Italian fashion at the United States bicentennial celebrations at the White House, and countless celebrities and testimonials went on to make Annabella famous throughout the world.


The legendary 70s and 80s top model Verushka was the first to endorse the brand


followed by the film director Franco Zeffirelli who made a TV commercial for Annabella

…starring Jerry Hall.

after which it was the turn of Alain Delon

with a young Monica Bellucci.
Also followed by…

Sophia Loren shooting 1995.jpg

…Sophia Loren, who linked her image to the brand

Which at the time was already renowned as an icon of Italian fur, through the lenses of fashion photographer Gianpaolo Barbieri.

Over the years and thanks to the second generation, today represented by Riccardo, Ruggero and Simonetta Ravizza, Annabella moved towards the future renewing itself, both in terms of brand image and product. Representing an icon for the Italian fur industry, the brand presented innovative collections, blending the use of unique colors and craft techniques to characterize the “Annabella Pavia” garments. A skillful and up-to-date mix of tradition, luxury and technology for a selected audience.

Based on a strategic plan, Annabella opened the doors of its new flagship store in Pavia, unveiling a contemporary yet luxury-friendly concept, maintaining those iconic elements that characterizes the brand’s legacy. A feeling of understated, not ostentatious, luxury: Annabella 2.0.

Born in 1957, with over 60 years of tradition, now as then Annabella does not betray the dreamy element that made it unique: a magical shopping experience.